In Oct. 2025, the Hangzhou Xinchen team went to Tokyo to participate in the important event of Asian health and nutrition. This exhibition gathers functional raw material suppliers, brands, and R&D teams from around the world, and is an important indicator for observing the trend of the Asian health food market.

The innovation direction of the Japanese health food market is clearly evident: the industry focus has shifted from "chasing new ingredients" to a deep reinterpretation of existing concepts, while empowering product life with dosage form innovation, and scientific evidence and practical experience have become the core orientation of the industry. Many exhibitors have abandoned the simple stacking of ingredients and instead relied on clinical data, absorption mechanism research, and collaborative formula design to support core values with scientific evidence, achieving the goal of "speaking with strength". Formulation innovation is another major highlight, such as DSM Firmenich showcasing various innovative forms such as gummies, jelly drinks, and micro particles under the theme of "Instant Power Solutions for All Trend Delivery Formulations". These formulations are more convenient to consume and user-friendly, seamlessly integrating health supplements into daily life. For Xinchen, this trend is not only an important market insight, but also the core direction of product strategy.